‘Be one with the wild’: Boy Scouts grow beards for rugged new campaign

Full-grown beards are not just for pubescent youth, college students or hipsters anymore.

A new print ad by The Boy Scouts of America features young boys grinning behind the puffy facial hair in an effort to show them ‘one with the wild.’

The au naturale campaign for the organization’s 11 to 17-year-old boys appears to fall in sync with their website’s pitch of members ‘diving into the rugged world of outdoor adventure, relying on teamwork and character to accomplish what everyone else thinks is impossible.’

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